RE: Thank you, Captain Obvious: a librarian’s response – #LS566
This post about the much discussed “Where It All Went Wrong” speech makes a critical observation in the closing remark in my thoughts. It is imperative for libraries to do something they are not expressly trained and assigned to do, that is market themselves. Libraries must be enthusiastic about the services they offer and able to communicate them effectively to the community they serve in order to realize the potential of their capabilities. This may prove an arduous task when as mentioned in the referring post libraries typically have limited funding and specialized personnel to accomplish such tasks. The scenario remains however that librarians must become stewards of their renown and utilize all the tools available to them to familiarize the community with their presence.