A Massive Social Experiment On You Is Under Way, And You Will Love It
I read this article in a recent issue of Forbes magazine. It discusses speaker manufacturer Jawbone and their foray into wearable technology. Their product line includes a wrist device that tracks the user producing information on steps taken and sleep patterns. Analyzing the collected data the company was able to determine it’s accuracy sufficient and started directing guidance to individual users to change their behavior patterns. The article goes on further to discuss the immense amount of resource put into studying behavior in an attempt at creating the most optimal design for the desired user behavior. In the previous post I was looking at the author railed on about the potential thought police/Big Brother effect of the government potentially using collected metadata to attempt to predict behavior, but big companies like Google are already doing this with the data freely given to them.